Newsletter

The IdeaStudio newsletter contains one insight each edition that we think will help people trying to manage customer experience for success, insight and innovation. Sign up to get the next one delivered straight to your in-basket.

To read a selection of the previous issues, click any of the titles below.

Desperately Seeking Insights: Which is what exactly?

People throw around the phrase "customer insights" as if everyone knows exactly what it means. We need them to drive business forward, but what exactly IS an insight? For starters, it's something you can leverage for advantage.

Social Media: It's Still About the Message and the Experience

A challenging economy means it's time to rethink some of our approaches. If you're tired of hearing people talk about Web 2.0, then try this refreshing interview with a real business person in a traditional industry who is using social media to connect with retailers and consumers. The industry: carpeting.

Lessons Learned from Riding on Two Wheels

Managing experiences is a lot like riding a motor scooter -- you need to pay attention to the road and make constant adjustments. You can't let your attention drift like you can when driving a car. Here are 9 rules for the road to help you manage magical experiences.

Don't Give Up Too Soon: Keep Tweaking a Good Idea

In business, we often give up on our good ideas too soon. But if you abandon projects because they don't quickly bear fruit, you'll always be in start-up mode. It's better to tweak instead of looking for immediate results. Not unlike getting an orchid to flower.

Managing Customers is More Like Bird Tossing than Rock Throwing

Throwing a rock at something is simple enough. You look at the target and let it go. But customers aren't rocks, and trying to aim them at where you want them to go just won't work. They may take off for somewhere else.

Is it Brand Accretive or Brand Dilutive?

If you want the financial people in your organization to get engaged with customer experience, you might want to appropriate some of their language. Creating a brand-accretive customer experience doesn't mean investing in feel-good-squishy-stuff. It means engineering an integrated customer experience that supports the core meaning of your brand.

Forget About Customer Needs

Most sales training teaches us to think about customer needs. But customers don’t need most of what is sold in today’s economy. How to change one word in your vocabulary to become more customer-centric.

How to Win with the B Players

Texas Tech can't attract the calibre of player that the elite schools can. But they win a lot of football games, because they play the game differently, using a different strategy. Their award-winning coach Mike Leach was trained as a lawyer. There are lessons here for all businesses that are competing with bigger or better funded competitors about how to succeed.

Subscribe

To receive your own copy of this newsletter by e-mail, click here to subscribe.

Privacy

We do not sell or rent our subscription list. We do not send newsletters more frequently than once monthly. Every e-mail you receive will have an unsubscribe link in it. More details about our privacy policy are available here. 

Copyright© ARC Strategy Ltd. Reproduction permitted with attribution to author and source.

Files are in PDF format.