Branded Customer Experiences... that improve businessAbbott Research & Consulting

Thought for Today

Email: info@abbottresearch.com Phone: 416-481-7409
888-244-0285

Mail:
18 Banff Road,
Toronto, Ontario
Canada   M4S 2V5

How we can help you

We work with you in a collaborative and results-oriented style. Here are some of the things clients have asked us to help with:

  • Understand your customers and prospects better
  • Create or enhance your customer service strategy
  • Re-think customer touchpoints and customer experience
  • Create service standards that can be used to train and coach front line staff
  • Evaluate the success of your current efforts, and develop a blue print for the future
  • Develop relationship management strategies
  • Understand what's going on with your employees
  • Design high-performance roles and organization structures to deliver a customer experience that's on strategy
  • Research new concepts
  • Develop segmentation and value-tiering strategies
  • Work as a thought-partner with internal staff
  • Create events that support transformational change
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Creating a branded customer experience that differentiates you in the market is not a matter of applying simple formulas or flow-charts, as some would suggest. Because people deliver your services, changing the experience means changing what the people think, say and do.

Changing customer experiences involves many disciplines: marketing, organization development, strategic thinking and analysis, and operations, often delievered with the support of technology.

We can help you get your arms around complex issues, set priorities for the issues you want to address, and help you address them.

We base our recommendations on data. Our data collection strategy is based on your unique situation and budget, and may include:

  • marketing research to understand your customers
  • employee research
  • internal and external interviews to gather and condense expert opinion
  • analysis of your operating data -- finding insight into today's facts

Leveraged Consulting Focuses on Client Insight and Results

A central tenet in our approach is that creating the basis for you, the client, to have new insights is more important to your success than insights that stay inside the heads of your consultants, or only live in a report.

It is not enough for us to research your situation until we understand it — we need to help you reach a breakthrough in your thinking, and the thinking of your colleagues and employees.

Abbott Research & Consulting, a division of ARC Strategy Ltd.